The Pet Industry is booming, are you ready to shine at Super Zoo 2018?

Did you know that over 68% of households own an animal?  Did you know that it is projected this year that Americans will spend over $72 Billion dollars on their pets?  That is a lot of money and that is why if you own a pet industry business you want your products to stand out to get the biggest share of this billion-dollar business.  Super Zoo is a huge pet industry trade show in Las Vegas this June that will capitalize on the booming pet industry.

Here are some more facts to understand why this is a billion-dollar industry.  90% of pet owners think of their dogs and cats as members of the family. 40% percent of married female dog owners reported they had received more emotional support from their pet than from their husband or kids!  Maybe that statistic has something to do with the 50% divorce rate in the country ! The average monthly spending on dogs is over $139 a month.  So, it is clear that this is a big money industry. 6 in 10 people say they indulge in pet therapy, 82% of dog owner’s noticed improvement in their mental and emotional health because of their dogs, 4 in 10 people leaned on their pet to get them through the loss of a loved one and 80% said it would be a deal breaker if their romantic partner did not like their pet, so you can see why getting a piece of this billion-dollar pie is important to any company in the pet industry.

Now let’s look at a packaging statistic in the pet industry. One-third of US Adults equate quality packaging to product quality.  Unique packaging can differentiate your product on the shelf.  It can also help form and support the identity of your brand.  The Mintel report said, “The bottom line: Good packaging protects your product. Great packaging protects your brand.”  We all know that price is a key factor for the consumer when purchasing a product, but brand trust also plays an important role as well. Brand trust creates the ability for extension of a brand as well.  That is a key factor in company growth.

So, make sure if you need great packaging you come to the best quality mockup house, Virtual Packaging and ColorVu.  We can help your product and your brand look the best! Let us help you outshine the competition at this year's 2018 Super Zoo show!

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Stand out from the Crowd!

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The candy and snack world is booming, but how will you stand out from the crowd!   More and more consumers are looking for a natural and healthy lifestyle which has rolled over to the snack and confections industry!  Lower sugar, No Carbs, Gluten Free, Soy Free.... the list goes on and on!   How do you make your product stand out from the endless rows of snacks and candy.  Through your design but of course!

With prototyping we can help you determine what package design, finish, shape and colors captivate your consumers enough to make them pull YOUR package off the shelf!  Unsure if you prefer a matte, gloss or dual spot / gloss combo finish?   Let us comp up each version for you to test with peers or consumer groups to understand what appeals most to them!

The 2018 Sweets & Snacks Expo is quickly approaching, do you have packaging samples to present to potential buyers?   Don't miss this chance to get your product in the hands of buyers due to the delayed production of printing your final packaging.  We can help!   Virtual can turn samples in as little as 72, 48 and 24hrs!  Let us help you jazz up your tradeshow booth with our pristine prototype samples!

Need oversize samples of your packaging to draw crowds in?  We can help with this too!   No matter the size, shape or finish!  Oversize packages are a huge win at shows and are one of the best types of decor to draw people in!   And the best part, its your beautiful package but Larger than Life!

Contact us today to see how we can help YOU stand out from the crowd!

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Color-Vu @ NP Expo West 2018

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Visit us at our booth # 3092

 

Natural Products Expo West is the largest gathering of industry leaders for the Natural and Organic product movement. Currently, the event is expected to see more than 4,000 exhibitors and over 80,000 attendees. Color-Vu, and our sister company Virtual Packaging, will be making the trip to Anaheim this March to debut some of our newest natural packaging products.

We are proud to say we will be among these ground-breaking innovators at Expo West, showcasing our competencies in:

    • Prototype and mock-up packaging

    • Minimum print quantity of just one!

    • Intricate spot gloss details

    • Foil stamping and metallic finishes

    • Pantone® color matching

    • 3-day standard turn around

    • Custom die lines  

    • Direct print / Rubdown Transfers  

    • 3D Digital Renders

The Natural Products Expo will be held in Anaheim California at the city convention centre from March 8th through the 11th in the North and Center Main halls. 

For more info on the Expo please visit their website at https://www.expowest.com/

If you would like to set up a meeting in advance, please reach out to us at 817-328-3900.

 

Hope to see you there!

Bring 3D Printed Models to Life with Rub On Transfers

Thanks to 3D printing, prototypes for product development can now be created in minutes instead of days, weeks or months—and rub-on transfers can help you cross the finish line even faster. 

3D printed models make it possible to quickly create a prototype of almost anything imaginable, from aircraft and automotive components, to toys and action figures, to consumer goods and electronics—but the printed models sometimes lack the graphics, details, and colors of a finished product. Rub on transfers are a great way to add the finishing touches that will give your 3D printed prototype a more realistic look. 

Apply custom graphics to almost any 3D printing material.
There are many 3D printing materials available, including resin, stainless steel, and ceramic. Rub on transfers may be applied to any of these surfaces.

Print your vision, in 3D.
By definition, 3D printing is not flat—but it can still be a challenge for makers to apply finely detailed graphics to non-flat surfaces. Fortunately, rub on transfers work on surfaces that are curved, uneven, or rough, too. (Click here for a demo on how to apply a rub on transfer.)

Add realistic detail to any 3D printed prototype.
There are many ways you can use a rub on transfer to bring your brand image to life. Apply sharp, crisp numerals to a 3D printed watch face. Enhance 3D printed control panels with numbers, icons or text. Add fresh colors or custom graphics to a 3D printed model. You can even try out different graphics on your prototype to see what you like best.

Easily test graphics on 3D printed models.
Research and development is a trial-and-error process—and fortunately, it’s now much easier (and less expensive) to try out different graphic approaches using rub-on transfers and 3D printed prototypes. You can try different colors and see how they look against various substrates, determine the best placement of graphics, and adjust the size of graphics and type until everything looks just right. This testing process may also reveal potential problems, which can then be solved in the prototyping phase, eliminating larger and more costly problems later.

Try special colors and finishes.
Color Vu rub on transfers come in a wide variety of colors, including metallics, fluorescents, and Pantone colors, enabling you to add special effects to your 3D printed model.

Print Finely Detailed Text and Graphics on 3D Printed Models — at a low cost.
Best of all, rub on transfers can be created very inexpensively and even at low quantities. You may be surprised at the level of quality and detail you can achieve—and we can’t wait to see how our rub-on transfers will bring your 3D printed project to life.

Contact us today to get a free quote, or get started.

Make Your Mark at CES 2018

Visit us at our CES Booth #41575!

 CES 2018, Consumer Electronics Show 2018. 

Over the past 50 years, the Consumer Electronics Show (CES) has introduced some of the world’s most important breakthrough technologies, including the VCR in 1970, compact disc in 1991, and driverless car technology in 2013. If you’re considering attending CES 2018 in Las Vegas this January, we have some great ideas to help you showcase your new product or invention in the best possible light.

1. Make your prototype look like a finished product with rub-on transfers.

When you’re announcing a new product or technology, a polished presentation is key. Adding a logo, artwork, numbers or lettering to consumer electronics or 3D printed prototypes gives your product a finished look that will impress investors or potential buyers. ColorVu creates rub-on transfers that can be applied directly to circuit boards, electronics packaging and other glass, plastic, metal surfaces in minutes, for a surprisingly low cost. We can create transfers in almost any color, including fluorescents, metallic inks, and metallic foil.

2. Increase the appeal with a beautiful product package.

Consumer electronics packaging is a competitive industry—but with a well-designed package, your product can still stand out. ColorVu’s sister company, Virtual Packaging, creates attractive, high quality electronics packaging comps and mock-ups that can act as powerful sales tools. When potential customers can touch, feel and see your product in a high quality packaging prototype, it feels more real. Our electronic prototyping process makes it possible to create professional-looking packaging fast, even in very small quantities. To learn more, visit virtualpackaging.com.

3. Try a test-run on new ideas to save time and money.

Research and development is a trial-and-error process — but it can be time-consuming and cost-prohibitive to begin full-scale production on a new product or package. R&D departments can test out new ideas quickly, easily and under budget with electronic prototyping. Both ColorVu and Virtual Packaging can be great resources for creating test runs. ColorVu makes it possible to add custom artwork to product prototypes. And when you need to test out ideas for consumer electronics packaging, Virtual Packaging can help save money by printing one, several, or even a couple hundred packaging prototypes.

4. Don’t wait to innovate.

Technology changes fast, so it’s important to act quickly on your newest and best ideas. Both ColorVu and Virtual Packaging offer quick turnaround times, with the ability to meet deadlines as short as 24 hours* from the time your order is placed. Contact us today to discuss a timeline to deliver your rub-on transfer or packaging prototypes before the 2018 Consumer Electronics Show.

*Rush fees apply

5. Come and see us at CES 2018.

ColorVu and Virtual Packaging are proud to be vendors at CES 2018, and we hope to see you at this year’s show, which takes place January 9-12, 2018, in Las Vegas, Nevada. Please stop by and visit with us on the tradeshow floor, at Booth No. 41575. We’ll be displaying several packaging prototypes, rub-on transfers for consumer electronics packaging and more—and we’ll be happy to answer any questions you may have.

 

Whether you’re attending the tradeshow to discover the latest and greatest in consumer electronics technology, or to wow the world with your own innovations, we hope to see you there.

Add Polish to Cosmetic Packaging with Rub on Transfers

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Cosmetics enhance beauty, express creativity and add personality to an individual’s look—and cosmetic packaging can have the same effect on your product line. As with high quality cosmetics, exceptional cosmetics packaging will attract attention, highlight your best features, and showcase your distinctive sense of style. Custom rub-on transfers are a great resource to enhance cosmetic packaging design, and ensure your product stands out—even if your makeup line isn’t yet ready for mass production.

Here’s how this unique printing technique can take your cosmetics packaging and product prototypes to the next level.

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1. Add custom artwork to almost any surface.

Glass. Plastic. Paper. Metal. Rub on transfers can be adhered to a wide variety of surfaces, including bottles and lids, jars, cardboard boxes, and most materials commonly used in cosmetics packaging. You can add your logo, brand name, product ingredients, custom illustrations and more, directly to the surface of your cosmetics packaging, for professional-quality results even when quantities are small. 

2. Create shelf-ready packaging at a low cost.

Commercial print runs with large quantities can be costly—but sometimes you just need a few samples for a trade show, presentation, photo shoot, or product rollout. Or, you may just want to see your graphics come to life, or test multiple design options. Rub on transfers lend a professional edge to cosmetics packaging, and are a great simulation of direct printing at the production level. They can also be created at an affordable price, whether you need just one sample or a thousand. Curious about the cost of using transfers to bring your mockups to life? Click here to get a free quote on rub on transfers for your cosmetics packaging project from Color Vu.

3. Add the “wow factor” to your cosmetic packaging with Pantone colors, metallics, foils, holographics and fluorescents.

Special effects like metallics, foils, holographics and fluorescent ink can help your brand get noticed, and convey qualities like luxury (picture your logo embossed on leather, with a regal gold foil finish) or youth (imagine hand-drawn illustrations printed in bright, fluorescent colors on Kraft packaging). Color Vu offers all of these special print techniques, and can even use most industry foils. If you can visualize it, a rub on transfer can help bring it to life. 

Of course, customers aren’t only attracted to new and different cosmetics packaging. They also choose familiar brands they know and love. New cosmetic products launched within existing lines may need to adhere to brand standards, including colors, typefaces and styles, to create the sense of consistency customers expect from their favorite brand. To ensure your cosmetic packaging is on-brand, be sure to specify the Pantone colors you wish to match when you order rub down transfers. Almost any color can be successfully reproduced.

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4. Get high-quality prototypes before printing a full order.

Sometimes the only way to discover which cosmetics packaging design will catch a customer’s eye, and which one they’ll pass by, is to create a prototype and try it out. Will your logo look better printed in white on a frosted glass jar, or in bright silver foil on a black paper wrap? Rub on transfers make it easier to test out several designs and see what sticks, without blowing your marketing budget.

5. What can rub down transfers do for your cosmetics packaging?

Are you targeting a new market with a natural, organic look? Creating clean cosmetics packaging for a brand that touts scientific ingredients? Crafting a design that conveys exceptional quality and elegance? Cosmetic packaging can communicate your brand’s qualities to potential customers without saying a word. Rub down transfers can enhance cosmetics packaging dramatically, helping you create designs that command attention, and beg to be bought.

Ready to get started on your rub down transfer? Click here for a free quote.

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