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A Custom Transfer is a graphic that is recreated in actual paint and/or foils, backed with an adhesive, and covered with a protective coating until it is applied to a surface. It applies similar to a sticker. You pull the backing sheet off, place it where it is going to be applied, carefully rub it down onto that surface, then slowly peel back the top protective carrier coating and your left with a graphic that looks just as if it was painted on to the surface. In some cases even seasoned professionals can't tell the difference. These graphics are generally referred to within the industry as dry transfers, rub-on, INT's, rub ons, rubdown, or cromatecs. They are used widely across the board in just about every type of product development industry.
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